The Role
USAMobileCasinos.com is seeking a results-driven SEO Specialist with deep familiarity with the American online casino landscape. Your mission: elevate our visibility for high-intent queries around “USA mobile casinos”, “mobile real cash casino”, and related clusters by building search-first content strategies, optimizing our site architecture, and deploying rigorous measurement frameworks. You’ll partner with content, dev, design, and affiliate teams to turn organic search into a predictable growth engine—balancing compliance, user trust, and commercial outcomes.
What You’ll Do
- Own the SEO Strategy: Build a data-backed roadmap for short-, mid-, and long-tail opportunities across money pages, hubs, and supporting content. Map pillar/cluster architectures for topics like USA mobile casinos, no-deposit offers, payment methods, live dealer, and state-by-state guides.
- Advanced Keyword Research: Use intent modeling to segment keywords (transactional vs. informational), prioritize by business value (LTV/CAC impact), and create briefs that align with US mobile gambling real money user journeys.
- On-Page Optimization: Ship concise, benefit-led titles/H1s, schema-informed metadata, internal linking with topical depth, and accessibility-minded UX copy. Ensure E-E-A-T signals are embedded (bylines, expert bios, review methodology).
- Technical SEO: Partner with engineering to improve Core Web Vitals, crawl efficiency, log-file insights, render parity, dynamic rendering for JS, XML sitemaps, canonicalization, hreflang (as applicable), and duplication control for offer/versioning pages.
- Content Ops & Briefs: Create airtight briefs (search intent, SERP anatomy, competitor gaps, FAQs, schema, CTAs). Review drafts, tighten semantic coverage, and maintain style/tone guidelines tailored to US audiences.
- SERP Feature Capture: Optimize for rich results (FAQ, HowTo where compliant), review snippets, top stories (when relevant), and identify opportunities for map packs/brand Sitelinks.
- Link Earning & Digital PR: Guide ethical link acquisition via data studies, tools, and guides that attract editorial coverage. Evaluate link risk, anchor diversity, and topical authority growth.
- Measurement & Reporting: Build dashboards (GA4/GSC/Looker/Data Studio) tracking impressions, clicks, CTR, position, indexed pages, CWV, and assisted conversions. Provide weekly insights with actions, not just numbers.
- Compliance & Trust: Align every optimization with responsible gambling guidelines, FTC disclosures, and platform policies. Maintain transparent review criteria and disclaimers on bonus terms and eligibility.
- Experimentation: Run controlled tests (titles, intro angles, TOC placement, comparison modules, review templates). Document hypotheses, outcomes, and rollouts across templates.
Requirements
- Proven Experience: 3–5+ years hands-on SEO, with demonstrable wins in US online/mobile casino or closely related YMYL niches (finance, betting, high-compliance verticals).
- Tool Proficiency: Expert with GSC/GA4, crawling suites (Screaming Frog/ Sitebulb), keyword platforms (Semrush/Ahrefs/Keyword Insights), log analysis, and CWV tooling (PageSpeed Insights/CrUX).
- Analytical Rigor: Comfortable building cohort/landing-page reports, forecasting traffic gains, and quantifying organic contribution to revenue (assisted/last-click).
- Content Acumen: Strong brief-writing and on-page craft; you can align copy with search intent while preserving voice and readability.
- Technical Fluency: Working knowledge of HTML/CSS basics, structured data (JSON-LD), and how rendering frameworks impact crawling/indexing.
- US Market Understanding: Awareness of what US players value—bonus terms, payouts, banking/KYC friction, mobile UX—and how that shapes search behavior.
- Communication: Clear, concise written/verbal skills; able to translate SEO concepts for non-SEO collaborators.
Nice to Have
- Experience with templated page SEO at scale (comparison tables, offer feeds, programmatic components).
- Familiarity with app store optimization (ASO) and cross-channel signals that impact brand SERP.
- Background in CRO/A/B testing and heatmap/session-recording analysis (Hotjar/Clarity).
Success Metrics (First 90–180 Days)
- Technical Baseline: Resolved high-impact issues (index bloat, CWV, lazy loading, canonical conflicts) with measurable improvements in crawl/indexation and performance.
- Topical Authority: Net-new clusters published with strong internal link graphs; uplift in average position for target head terms and supporting queries.
- Revenue Impact: Clear growth in qualified organic sessions to money pages, improved CTRs on priority SERPs, and increased assisted conversions from organic.
- Repeatable Process: Standardized briefs, content QA checklists, and a documented testing backlog with shipped learnings.
How You’ll Work
- Collaborative Rhythm: Weekly sprint planning with content/design/dev; monthly strategy reviews; quarterly roadmap resets based on market shifts and algorithm updates.
- Playbooks & Templates: You’ll leverage and refine review/comparison templates, schema frameworks (Review/FAQ/Organization), and internal linking patterns that scale.
- Ethics First: Maintain consistency with responsible gambling messaging and clear user disclosures—SEO that builds trust, not just clicks.
What We Offer
- High-Impact Seat: A pivotal role in amplifying the presence of a premier US mobile casino portal.
- Competitive Compensation: Base salary plus performance incentives tied to organic growth and quality KPIs.
- Remote Flexibility: Work from anywhere in the US within an async-friendly, results-driven culture.
- Growth & Resources: Budget for tools, training, conferences, and the autonomy to test bold ideas with fast feedback loops.
- Supportive Team: Tight-knit collaboration with seasoned editors, engineers, affiliate managers, and analysts.
Application Tips
- Share before/after case studies (traffic, rankings, revenue influence) and the levers you pulled.
- Include 1–2 annotated audits or briefs showing how you translate research into execution.
- Note any experience with YMYL compliance, review schemas, or scaling category/comparison pages.
Apply Now
Forward your resume and a brief description of your SEO expertise (plus any relevant case studies or dashboards) to: